According to a notice within the tool, Tencent plans to share revenue with video creators as an incentive to attract more content creators.Ĭontext: This week, Tencent’s super app WeChat also announced several changes to its ecosystem, especially for its short video section WeChat Channels.
For example, users are able to use music from Tencent’s streaming platforms and take clips from popular Tencent Video TV shows such as The Three-Body Problem and Red Sorghum and edit them for free within Zenvideo. Furthermore, users can import Tencent licensed video and audio clips and use them as long as the final work is published on Tencent’s open content platforms.
Unlike ByteDance’s video editing toolCapCut (Jianyin in the Chinese market), Tencent’s new tool can be operated on the web without the need to download an app.
The video editing tool allows users to create short-form videos, with a range of editing options such as filters, visual effects, and digital avatars.
The version within Tencent’s superapp has comparatively limited AI features, only supporting AI painting and digital narration. Tencent’s new offering comes with similar capabilities to ByteDance’s CapCut, which recently surpassed 200 million monthly active users in the US.ĭetails: Zenvideo is available to use both through web browsers and WeChat’s mini-program, but is more powerful as a web app. Why it matters: With its growing emphasis on short video, Tencent is looking to further challenge current market leaders in the sector such as Kuaishou and ByteDance’s TikTok sibling Douyin. Chinese tech giant Tencent has launched an AI-powered video editing tool called Zenvideo, integrating a variety of features for short-form video creators, such as text-to-video generation and digital narration.
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